Build whole programs
Phases, weeks and every workout written in one go, with the progression mapped out and the schedule checked before it reaches a client.
af·fla·tus/əˈfleɪtəs/ nounA breath from beyond you. Inspiration.
Find your flow again.
Coaching should move like breath, not like five tabs and a spreadsheet. Training, nutrition, payments, contracts and onboarding run as one current, with a free funnel that fills your roster and a secure line into your AI.
Your data → your AI, live · Free tools that feed your funnel · Your brand from day one.
✳live
Your coaching data · your AI
connected via MCP · you stay in control
Who’s most likely to cancel this month, and why?
Three clients look at-risk: Jess Kim — 8 days inactive, missed this week’s check-in, macros off 5/7 days. Client C — no workouts logged in 12 days. Dev A. — payment failed once. Want me to draft a personal nudge to each?
Reading live client data — no exports, no copy-paste.
Replaces →training app+e-sign+scheduler+CRM+spreadsheetsand adds what none of them have →an AI layer over your whole business
The thing no other platform has
Every client’s data — inside your AI, instantly.
Training, nutrition, check-ins, weight, payments, messages: all of it streams into the AI you already use through a secure MCP connection. Ask real questions. Get answers grounded in your clients — not generic fluff.
AI layer · MCP
Your smartest assistant coach, that’s read every client file.
Instead of paying assistants to comb dashboards, you ask. “Draft Sarah’s check-in.” “Who plateaued this month?” “Summarize my at-risk list and write the outreach.” It answers from live data — then does the work.
- ✓One secure connection — no exports, no spreadsheets, no copy-paste.
- ✓Spot churn risk, plateaus, and wins across the whole roster in seconds.
- ✓Draft check-ins, program tweaks, and outreach from each client’s real history.
- ✓Works with the AI you already pay for — nothing new to learn.
✳live
Your coaching data · your AI
connected via MCP · you stay in control
Draft this week’s check-in reply for Sarah, in my voice.
Sarah — huge week. You hit 4/4 sessions, weight’s down 0.8 kg, and protein was on point 6/7 days. Let’s add a 10-min walk post-dinner and hold everything else. Proud of you 💪
Pulled from Sarah’s logs, weight trend & check-in history.
New in the AI layer
It doesn’t just answer. It does the work.
Draft meal plans
Your AI picks the meals and a balancer sets every gram to the client’s macros. It stays a draft until you publish it.
Triage your roster
Who needs you today, ranked, with the reasons: gone quiet, low adherence, missed sessions, check-ins waiting on you.
Coach from real numbers
Reads logged sets, volume and strength trends, then proposes training changes for you to approve.
Run the calendar
Schedules, moves and skips sessions, and proposes calls against your real availability.
Assign and draft in bulk
Send a program, habit or protocol to everyone with a tag, and line up community posts and lead follow-ups for your review.
Every AI change is logged and most can be undone in one step. It can’t charge or refund anyone, and meal plans, posts and messages wait as drafts until you release them.
Top of funnel, built in
Free tools that turn strangers into clients.
Your lead engine and your app are the same product. A free macro calculator pulls people in, a free tracker and community keep them, and the pipeline converts them — all under your brand, in one place.
Free macro calculator
A genuinely useful calculator anyone can run — your branded front door that captures the lead.
Public · no loginFree nutrition tracker
They log food inside your app and build the habit — no MyFitnessPal, no leaving your world.
In-app · free tierFree community
A free space to post, ask, and get wins — so members stick around and warm up to paying.
Owned audiencePaying client
Free members surface in your pipeline with join dates. Offer, contract, e-sign, done.
Higher LTVOne brand, one login — no funnel duct-tape, no third-party tools skimming your leads.
0
AI layer over your whole business
0+
tools your AI can use
0%
your brand, white-label
0
login to run all of it
Everything a coaching business runs on
Training, nutrition, accountability, community, contracts and payments — the whole operating system for your coaching, in one branded app your AI can read.
Training that periodizes itself
Build programs as phases → workouts, drag-and-drop exercises, and group supersets & circuits. Save any day to a master library and reuse it in a click.
- Phases & week-by-week blocks
- Supersets · circuits · drag-drop
- Master workout library
Nutrition, fully handled
A coach food & meal library and pre-programmed protocols: macro cycling, reverse, diet phase and pyramid, attached to any client.
- Food & meal library
- Macro-cycling / reverse / diet protocols
- In-app food tracking
Habits & check-ins
Assign habits clients tick off daily, plus weekly check-ins with smart compliance filters.
Community
Free + private spaces, group chats, pinned posts and a group-call calendar — your own Facebook group.
Messaging
iMessage-style 1:1 and group chats, in real time, right inside the branded client app.
Progress you can see
Bodyweight graphs, training PRs and menstrual-cycle tracking — the full client dashboard.
Supplement protocols
Build dosage + timing protocols and push them to clients’ apps in seconds.
100% white-label
Your name, logo, colors and portal. Clients never see ours — only yours.
For coaches · web dashboard
A command center, not a spreadsheet
Build programs, write protocols, run check-ins, message clients and see every client’s progress — programs, macros, weight, PRs — from one screen with smart filters and a full activity feed.
Client command centerSmart filtersMessage allPipeline & contractsTeam seats
For clients · phone app
One app with zero confusion
Clients open one branded home screen: today’s targets, workout, habits, weight, supplements and community — log a set, tick a habit, join the group call. That’s it.
Today at a glanceLog workoutsTrack habits & weightCycle trackingCommunity & chat
A look inside
Your whole business, on two screens
alpha.coach / dashboard / insights
OverviewInsightsClientsTrainingNutritionAutomationsTiers
Active
48
Adherence
82%
At-risk
3
Check-ins
12
Roster adherence · last 12 weeks
Sarah Lane94%
Mike Ross71%
Jess Kim38%
Alpha Fitness
Today’s target
2,100 kcal · 180P/210C/60F
🏋 Push DayLog workout
✓ Habits3 of 4 done
🩸 Blood work2 flagged
⌚ Wearables11k steps
HomeTrainChatMore
The math
Fewer tools. Fewer assistants. More retained clients.
The switch pays for itself two ways: the funnel + pipeline bring and keep more clients, and the AI layer does the roster-combing and drafting you used to hire for.
Today
5 tools + 2 assistants
- ✕Training app, e-sign, scheduler, CRM, spreadsheets — each its own bill.
- ✕Assistant coaches paid to read dashboards and write check-ins.
- ✕Leads leak to third-party funnels; re-signs slip through the cracks.
- ✕Hours a week stitching data between tabs.
With one platform
1 platform + AI
- ✓One system — one login — running the whole business.
- ✓AI does the roster-combing and drafting — lean on fewer assistant coaches.
- ✓Your free funnel owns the leads; the pipeline protects every re-sign.
- ✓Hours back each week — spend them coaching, not tab-hopping.
“Everyone else sells you a dashboard. We give you the app and plug your whole business into AI — so one coach can run what used to take a team.”
The Afflatus Fitness approach